Published Work

Using information to promote healthy behaviours

Público Deposited
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  • London
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  • King's Fund
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  • 2008
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  • 3
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  • 15
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  • Kicking bad habits
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  • This is the third paper in a series, Kicking Bad Habits, on how people can be encouraged to adopt healthier behaviour. Information-based health campaigns are a major part of the government's health promotion strategy. A £75 million marketing programme has been recently announced to encourage healthy behaviour in children. This paper looks at the theory and selected evidence of interventions in practice, and what this can tell us about the role of information in behaviour change programmes.
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  • Pagination: 15p.
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