The King's Fund commissioned Opinion Leader Research to carry out an investigation of people's attitudes to their own and the nation's health. The four themes examined were: health expectations, individual responsibility and control, the role of the government and the role of the NHS. Findings suggest that support is strongest for 'encouraging' measures that inform and advise, warn about health risks and encourage employers to promote health. 'Enabling' measures that help to create favourable social, economic and environmental conditions are also strongly supported, especially by lower social groups. Support for 'restrictive' measures to prevent actions that put others' health at risk or actively discourage people from putting their own health at risk is slightly lower, although nearly three in four people back a ban on smoking in public places. [Summary abbreviated]
