Published Work

Health service public relations : a guide to good practice

Public Deposited
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  • 197246281
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  • Silver, Roger
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  • London
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  • King Edward's Hospital Fund for London
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  • 1985
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  • 119
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  • This is the first comprehensive guide for health service managers and other senior staff on all aspects of good public relations practice, including dealings with the press, radio, television etc. Public relations is NOT about 'ducking and weaving against the journalists, silencing abrasive pressure groups and covering up embarrassing mistakes.' As the book aims to establish, public relations is about communicating effectively, fostering goodwill and creating mutual understanding and confidence. The contributors to this book are all experienced press and public relations officers in regional health authorities.
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  • Pagination: [viii], 119p.; Out of print. 2nd edition published 1995
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