This publication gives an account of a project co-funded by the NHS Executive and the King's Fund. It was devised as a response to the crisis in GP morale which began to be recognised in 1994. A participative workshop, 'A Day in the Life of a GP 2010' was designed, and was piloted with volunteer GPs in order to assess the acceptability and utility of the approach in helping GPs begin to explore possible new roles consistent with career development in general practice. This report describes the workshop design, the participants' responses and the King's Fund's team's observations of the participants' reactions to the '2010 GP roles'. It concludes by suggesting possible extensions of this preliminary work in the light of the Primary Care-led NHS initiative.