This is the first comprehensive guide for health service managers and other senior staff on all aspects of good public relations practice, including dealings with the press, radio, television etc. Public relations is NOT about 'ducking and weaving against the journalists, silencing abrasive pressure groups and covering up embarrassing mistakes.' ...
This publication consists of a check list for ensuring that telephonists, receptionists and hall or gate porters are able to give a service which maintains the good reputation of a hospital.