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  • Health service public relations : a guide to good practice

    Creador:
    King Edward's Hospital Fund for London
    Publication date:
    Abstract:
    This is the first comprehensive guide for health service managers and other senior staff on all aspects of good public relations practice, including dealings with the press, radio, television etc. Public relations is NOT about 'ducking and weaving against the journalists, silencing abrasive pressure groups and covering up embarrassing mistakes.' ...