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  • Using information to promote healthy behaviours

    Author:
    Robertson, Ruth and King's Fund
    Publication date:
    Abstract:
    This is the third paper in a series, Kicking Bad Habits, on how people can be encouraged to adopt healthier behaviour. Information-based health campaigns are a major part of the government's health promotion strategy. A £75 million marketing programme has been recently announced to encourage healthy behaviour in children. This ...