This is the third paper in a series, Kicking Bad Habits, on how people can be encouraged to adopt healthier behaviour. Information-based health campaigns are a major part of the government's health promotion strategy. A £75 million marketing programme has been recently announced to encourage healthy behaviour in children. This ...
As the government seeks to encourage individuals, organisations and communities to take more responsibility for improving health, the role of the media is considered to be crucial. To find out more about why and how the media deals with public health issues, the King's Fund was asked by the Department ...
This publication presents a study of how the news media cover health issues. It tests the premise that television news programmes and newspaper stories distort perceptions of risk to health by under reporting serious public health issues that kill many people, such as obesity and smoking, focusing instead on 'scare' ...